Sustainability
Gooddrop cotton gives retailers and brands the opportunity to surpass their cotton sustainability objectives.
Take water. About 2.6 per cent of the planet’s freshwater is used to grow the annual supply of cotton, equating to between 7000 and 29,000 litres of water needed to grow 1kg of cotton. Gooddrop growing methods need barely any water by comparison. In fact better than 99% less water is used than in traditional, in-field farming.
There is a similarly positive story around land, as Gooddrop's vertical farming not only significantly reduces the amount of land used for growing cotton but also increases yield. We estimate that with Gooddrop the global yield of cotton could be grown on less than one per cent of the land currently used.
With Gooddrop's ability to reduce the land footprint needed. It would be possible to rewild a land area similar to the size of Germany.
The fallout of such vast rewilding is hard to describe - with a massive impact on CO2 sequestration, biodiversity promotion, reduced regional flooding, restoration of more natural rhythms in nature and, hopefully, help for the stabilisation of global temperatures.
With water intensity of a mere 0.75 L/kg of lint, Gooddrop’s advanced indoor farming systems radically changes the water profile of cotton growing
Gooddrop’s pesticide-free cotton farming localizes production, reduces cotton miles, and gives retailers control over their supply chain, cutting weather-related price risks.
And Gooddrop’s growing facility will use zero harmful pesticides and herbicides - we just don’t need them.
So by supporting the cotton industry with our new Gooddrop methods of cotton production, the Gooddrop solution will localise cotton growing in the supply chain, in one fell swoop reducing the number of cotton miles.
It will also help provide a solution to retailers by potentially giving them actual ownership and control of their cotton supply chain, reducing fluctuations in weather-dependent commodity pricing.